DanJordanPPC

If you are going to invest hundreds or thousands of dollars a month in pay-per-click advertising, you will probably want to know what your competitors are doing. How much are they spending? What keywords are they bidding on? What do their ads look like? Luckily there are quite a few resources to find out some of that information including SEMrush, iSpionage, and SpyFu. Instead of giving you a comparison between those three, I'd like to give you an overview of what you ca

If you are running your advertising on Bing Ads or Google Adwords, you may wonder if it is worthwhile to hire an expert to take over your advertising. A lot depends on your budget and how much time you have to educate yourself. Here's a decision matrix to help you decide: 1) Do you have at least $500/month to spend on advertising plus management fee? If no, then manage your advertising. Paying someone to manage your account could take up half of your budget. If yes, then c

When you want your website found on the search engines you have two choices: pay-per-click (PPC) and search engine optimization (SEO). What are the differences between them? And which is right for you? Read on to find out: The object of SEO is to get ranked by Google's organic search algorithm. These are the search results that are not ads. When someone searches on Google, Google's algorithm tries to find the most relevant and authoritative website for that searcher. Go