Trust Adwords, But Verify
Google has many features that they will say will improve your results. Switch your campaigns from "Search Only" to "Search with Display...
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NEWS & UPDATES
The Holidays Are Here! Raise Your PPC Budget!
Most of my PPC clients have a set monthly advertising budget which does not vary from month-to-month (but may increase over time if...
The PPC Audit
Have you set up a PPC account for your small business? Do you want to know if you have everything you need in the account, but don't...
Conversion Rate Optimization-What You Need To Know
Most of my blog posts so far have been about changes to the adwords account: negative keywords, bid optimization, bid adjustments, creating
The Right Way To Use Adwords Broad Match
Google makes it very easy to spend a lot of money on PPC ads. Too easy, in my opinion. One example of how they do this is they make the...
Negative Keywords in Google Adwords
One of the most important tasks in a PPC account is to check which searches your ad is displayed. Google Adwords and Bing Ads will...
PPC For E-Commerce
E-Commerce clients are my favorite PPC clients. I can compare the results before and after I start managing the account and show the...
Adwords Smart Bidding vs. Manual Bidding
Last week Google announced the introduction of Adwords Smart Bidding, an improvement on their automatic bidding. This allows advertisers...
PPC Competitor Analysis
If you are going to invest hundreds or thousands of dollars a month in pay-per-click advertising, you will probably want to know what...
Should You Run Your Own PPC Advertising?
If you are running your advertising on Bing Ads or Google Adwords, you may wonder if it is worthwhile to hire an expert to take over your...
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