PPC vs SEOWhen you want your website found on the search engines you have two choices: pay-per-click (PPC) and search engine optimization (SEO). ...
Underappreciated PPC Statistics #2: Conversion RateYou might think I'm crazy. Conversion Rate? Underappreciated? That's one of the big ones! The ones clients always ask about. The one...
PPC For DentistsI have had the opportunity to do pay-per-click advertising for clients in many different industries. Every industry is different so I'd...
Is PPC Right For Me?Confession time: I run a PPC business, but I do not advertise it with PPC. Does this make me a hypocrite? No, I tell every prospective...