Negative Keywords in Google Adwords
One of the most important tasks in a PPC account is to check which searches your ad is displayed. Google Adwords and Bing Ads will default to the keyword match type to broad. What this means is that if you are advertising for the keyword "lawyer," your ad will not only show for "lawyer," but any other search Google or Bing thinks is related. This could be useful if, for example, your ads show up for searches for "attorney" or "DUI lawyer". But if it starts showing up for