The Holidays Are Here! Raise Your PPC Budget!
Most of my PPC clients have a set monthly advertising budget which does not vary from month-to-month (but may increase over time if results are good). There are good reasons for this setup: there is consistency for the client which they can plan for, and their expectations for me are clear and don't need much additional coordination. However this may keep some advertisers from getting the most sales possible. Consider this situation: you sell a popular toy. You spend $1,00