The Right Way To Use Adwords Broad Match
Google makes it very easy to spend a lot of money on PPC ads. Too easy, in my opinion. One example of how they do this is they make the...
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NEWS & UPDATES
PPC Competitor Analysis
If you are going to invest hundreds or thousands of dollars a month in pay-per-click advertising, you will probably want to know what...
Should You Run Your Own PPC Advertising?
If you are running your advertising on Bing Ads or Google Adwords, you may wonder if it is worthwhile to hire an expert to take over your...
Underappreciated PPC Statistics #2: Conversion Rate
You might think I'm crazy. Conversion Rate? Underappreciated? That's one of the big ones! The ones clients always ask about. The one...
Which Conversion Model is Right For Me?
If someone finds your website through a PPC ad and immediately buys something, it's obvious that the ad and keyword that generated the...
Mobile Traffic Doesn't Convert Like Desktop: Adjust Your Bids!
When I optimize a PPC account one of the first places I look is the mobile vs desktop data. For e-commerce sites the conversion rate on...
Underappreciated Statistics #1: Lost Impression Share (budget)
This is the first in a series of posts about underrated statistics. These are hidden deep inside Adwords or Google Analytics that can...
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