June - 2016

NEWS & UPDATES

Underappreciated PPC Statistics #2: Conversion Rate

You might think I'm crazy. Conversion Rate? Underappreciated? That's one of the big ones! The ones clients always ask about. The one...

PPC For Dentists

I have had the opportunity to do pay-per-click advertising for clients in many different industries. Every industry is different so I'd...

Is PPC Right For Me?

Confession time: I run a PPC business, but I do not advertise it with PPC. Does this make me a hypocrite? No, I tell every prospective...

Which Conversion Model is Right For Me?

If someone finds your website through a PPC ad and immediately buys something, it's obvious that the ad and keyword that generated the...

Extended Ads Are Coming!

When I started advertising on Google Adwords in January 2006, I only had 95 characters to sell my product. One 25 character headline and...

Mobile Traffic Doesn't Convert Like Desktop: Adjust Your Bids!

When I optimize a PPC account one of the first places I look is the mobile vs desktop data. For e-commerce sites the conversion rate on...

Ad Extensions. Because Size Matters.

Are you having trouble telling searchers everything they need to know about your business in one headline and two lines of text? Did you...

Underappreciated Statistics #1: Lost Impression Share (budget)

This is the first in a series of posts about underrated statistics. These are hidden deep inside Adwords or Google Analytics that can...

Google Ad Grants Program

Do you have a non-profit and want to get your message out? Google has a program for you! The Google Ad Grants program gives up to...