Conversion Rate Optimization-What You Need To Know
Most of my blog posts so far have been about changes to the adwords account: negative keywords, bid optimization, bid adjustments, creating
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NEWS & UPDATES
The Right Way To Use Adwords Broad Match
Google makes it very easy to spend a lot of money on PPC ads. Too easy, in my opinion. One example of how they do this is they make the...
PPC For E-Commerce
E-Commerce clients are my favorite PPC clients. I can compare the results before and after I start managing the account and show the...
Should You Run Your Own PPC Advertising?
If you are running your advertising on Bing Ads or Google Adwords, you may wonder if it is worthwhile to hire an expert to take over your...
PPC vs SEO
When you want your website found on the search engines you have two choices: pay-per-click (PPC) and search engine optimization (SEO). ...
PPC For Dentists
I have had the opportunity to do pay-per-click advertising for clients in many different industries. Every industry is different so I'd...
Is PPC Right For Me?
Confession time: I run a PPC business, but I do not advertise it with PPC. Does this make me a hypocrite? No, I tell every prospective...
Ad Extensions. Because Size Matters.
Are you having trouble telling searchers everything they need to know about your business in one headline and two lines of text? Did you...
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